search engine optimisation

The last decade has seen an explosion in search engine optimisation, and also in the way that search engines collect and collate their results. Out of this has grown an industry of optimizers who 'chase the algorithms' used by search engines in an attempt to predict results.

Like most companies, Kyng Designs always acts in a fair and conscientious manner, however, there are always the few who believe they can increase the odds in their favour using schemes that inevitably work to the detriment of the client. This latter intent has caused the phenomenon of link farms and spamming which can have a detrimental effect long term on a web site that unknowingly joins its ranks.

Kyng Designs chooses to remain 'organic' in our approach to web design and search engine optimisation, providing accessibility to the user and search engine alike; we spend time looking at page content and keywords in the hope of creating the most viable page to begin with.

It is left up to our clients to decide if they want to engage in pay per click, RSS feeds or any other means of advertising. We can only advise and leave the final decision to them.

It is wise to remember that being top of the list doesn't necessarily guarantee more business, just as being called 'AAAAA Cabs' doesn't mean you will be called out first. Your web site is the portal to your business, and should reflect what you do in an honest and realistic way, because, at the end of the day the greatest advertisement is you.